Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday , Starbucks CEO Brian Niccol said the company is going to explore "experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless," as spotted earlier by More Perfect Union .
It sounds similar to the technology that Taco Bell is experimenting with , which could change the layout, content, and visuals on a digital menu board "on a car-by-car basis." McDonald's also r ecently showed off an AI-powered feature it's piloting at a handful of dri …
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