Apple’s “Pro and tell” event kicks off at 1 PM ET / 10 AM PT on October 28 th. The event comes just a couple of weeks after Apple debuted the HomeView , its first smart display, and a little over a month after it announced the iPhone Duo , its first foldable. Its next event could feature yet another first for Apple: a MacBook with a touchscreen.
A few devices received updates in the days leading up to the event. Apple announced an updated iPad Mini with a larger OLED display on Monday. The iMac and entry-level MacBook Pro were refreshed with M 6 chips on Tuesday. Both are likely to pop up at Wednesday’s event, but their early announcement clears the way for a touchscreen MacBook to be the star of the show.
This event will also continue a streak of product launches at Apple since John Ternus took over as its CEO on September 1 st. So far, the flurry of new devices has also included the iPhone 18 Pro , new Apple Watches , the AirPods 5 , and the HomePod Mini 2 .
Follow along here for all the latest news and updates. Apple refreshes the iMac with M 6 chips Apple updates the MacBook Pro with M 6 chips Apple’s Greg Joswiak teases an ‘exciting week.’ What to expect from Apple’s ‘Pro and tell’ event Apple teases MacBook Pro event next week